Role
Art Director, Videographer, Editor
PROJECT
NYC311 website redesign project needed the promotional video.
Filmed all over in New York City for 2 days to capture 4 different people's perspectives.
Art directed scene by scene to capture what needed to be filmed, directed actors to role perfectly follow the script.
To show characteristic of New York City, cutting in multiple B-Rolls to make the story interesting, as well as showing the activeness, busy, exciting feel of New York City.
Role
Lead Designer
PROJECT
Building your financial goals, planning for the future are very important. This Wells Fargo Financial Goal Setting App helps the user to set and achieve the goals easily.
As a lead designer on this project, solving how to simplify the process of setting goals was the key. Adding unique interaction, using great hierarchy on typography creates modern but trustworthy feel.
Role
Lead Designer
PROJECT
HP decided to re-brand HPE as a separate entity and needed a site to showcase their ITWORKS app. This tracking system shows users weather based on location and maps weather systems to help users plan for the days and weeks ahead. We created a new web experience that highlights weather data and information using simple maps, color, and high-contrast. The strategy for the look and feel was to differentiate HPE from other weather apps and sites and designed to attract millennial users.
Role
Lead Designer
PROJECT
This iOS application was created to help users plan their next hiking adventure. Trails are searchable by location and users are able to see and filter results by weather, sunrise/sunset time, length, elevation, and difficulty. Based on the specifics of the trail, the app gives the user a list of gear they might need and gives them the opportunity to purchase what they are missing. It’s a user-centered design that focuses on giving the users value rather than simply selling something.
I was the lead designer for this project. I developed a strategy centered around a seamless integration of multiple elements on the screen. Information is clear and easy to read and simple data visualization helps users quickly digest the details of each trail. Suggested gear is integrated into the same information-focused design and provides an easy path to purchase.
Role
Lead Designer
PROJECT
This iOS application was created to get users excited and change usual pizza ordering. Pizza Hut wants to attract, retain, and expand their best customer relationships: high-volume buyers and network influencers. They will close the digital gap with competitors through a multi-platform initiative that encourages and rewards deeper engagement.
Pizza Hut identified a strategy that is simple, powerful, and differentiated, moving beyond coupons into technology that is innovative and exciting. The implementation phase must retain in alignment with the vision of executive stakeholders and the community of franchisees by connecting program details to concrete research.
The success of the program will be measured through participation, reducing the attrition rates of top customer segments, digital market share, and customer growth in targeted demographics.
I was the lead designer for this project. I developed a strategy centered around a seamless integration of multiple elements on the screen. Information is clear and easy to read and simple data visualization helps users quickly digest the details of rewards point and outcome. Keeping the design simple helped to create better readability and better user experience.
Role
Lead Designer
PROJECT
The MyBMW app gives users the ability to remotely connect to their BMW, see current vehicle specific stats, and manage everything from financing, to messages, to finding and scheduling services.
BMW gives customers the ultimate driving experience. The challenge for this project was to deliver a design that was not only user-centered, but that felt like an extension the singular BMW experience. Once we identified the core structure of the app, we studied the brand and created a design strategy that branding and usability into a single seamless experience. The final design uses contrast, hierarchy, and clean lines to surface vehicle specific information while giving the user easy access to a wide range of features and navigation.
Role
Lead Designer
PROJECT
Wherever business travelers go, they’re connected. Whether planning a trip, navigating a new city, or booking dinner with a potential client, they rely on their mobile devices to get the job done.
The American Express Global Business Travel app gives you the choices, options, and flexibility you need to book your travel, navigate your business trip, and connect with your team, all while seamlessly tracking your business expenses.
It’ll get you to the meeting, and It’ll even help you lower your costs to get there. What happens in the meeting is up to you – but with the GBT app doing the heavy lifting for you, you can focus on your clients.
When you’re on the road, you’re managing not only your business travel but your life as well. Making the connection means not only hitting the big meeting but not missing the big day.
As a lead designer, successfully created user friendly interface that is clean and simple, and trustworthy. Keeping the information simple and minimal, creating unique user interface to make the user enjoys by using this app.
Role
Art Director, Video Editor
PROJECT
Delivering industry-leading digital design doesn’t happen in a maze of cubicles. Deloitte Digital has created a culture of innovation and creativity where employees can explore, connect, and challenge themselves while solving problems and producing results for our clients
I was tasked with capturing the essence of Deloitte Digital in this video. I started by creating an innovative methodology for shooting and editing the video for a sampling of studios in Fremont, Pioneer Square, Denver, and Mumbai. The cohesive style, backed by a emotive soundtrack to set the tone, highlights the sense of the interconnected community that exists at Deloitte Digital.
Role
Lead Designer
PROJECT
Getting healthy doesn’t have to be a chore. The Joint.ly app engages users in personal health by making it easy to set goals and giving them the support and incentives they need to reach those goals. Daily tasks are rewarded with valuable coupons which can be redeemed or gifted to someone else. Users are able to connect friends and family to build community support so users can encourage each other virtually or in-person.
As the lead designer, I outlined simple design patterns that would appeal to a wide-range of users and support the core information architecture. The interactions and color-palette were designed to be intrinsically rewarding and reinforce frequent visits. Developing a sticky design strategy was critical to reinforce the concept and keep users engaged and working toward better health.
