Role

Lead Designer

PROJECT

This iOS application was created to help users plan their next hiking adventure. Trails are searchable by location and users are able to see and filter results by weather, sunrise/sunset time, length, elevation, and difficulty.  Based on the specifics of the trail, the app gives the user a list of gear they might need and gives them the opportunity to purchase what they are missing. It’s a user-centered design that focuses on giving the users value rather than simply selling something.

I was the lead designer for this project. I developed a strategy centered around a seamless integration of multiple elements on the screen. Information is clear and easy to read and simple data visualization helps users quickly digest the details of each trail. Suggested gear is integrated into the same information-focused design and provides an easy path to purchase.