Role

Lead Designer

PROJECT

Getting healthy doesn’t have to be a chore. The Joint.ly app engages users in personal health by making it easy to set goals and giving them the support and incentives they need to reach those goals. Daily tasks are rewarded with valuable coupons which can be redeemed or gifted to someone else. Users are able to connect friends and family to build community support so users can encourage each other virtually or in-person.

As the lead designer, I outlined simple design patterns that would appeal to a wide-range of users and support the core information architecture. The interactions and color-palette were designed to be intrinsically rewarding and reinforce frequent visits. Developing a sticky design strategy was critical to reinforce the concept and keep users engaged and working toward better health.