Role

Lead Designer

PROJECT

The MyBMW app gives users the ability to remotely connect to their BMW, see current vehicle specific stats, and manage everything from financing, to messages, to finding and scheduling services.

BMW gives customers the ultimate driving experience. The challenge for this project was to deliver a design that was not only user-centered, but that felt like an extension the singular BMW experience.  Once we identified the core structure of the app, we studied the brand and created a design strategy that branding and usability into a single seamless experience. The final design uses contrast, hierarchy, and clean lines to surface vehicle specific information while giving the user easy access to a wide range of features and navigation.