Role

Lead Designer

PROJECT

This iOS application was created to get users excited and change usual pizza ordering.  Pizza Hut wants to attract, retain, and expand their best customer relationships: high-volume buyers and network influencers.  They will close the digital gap with competitors through a multi-platform initiative that encourages and rewards deeper engagement.

Pizza Hut identified a strategy that is simple, powerful, and differentiated, moving beyond coupons into technology that is innovative and exciting.  The implementation phase must retain in alignment with the vision of executive stakeholders and the community of franchisees by connecting program details to concrete research.  

The success of the program will be measured through participation, reducing the attrition rates of top customer segments, digital market share, and customer growth in targeted demographics.

I was the lead designer for this project. I developed a strategy centered around a seamless integration of multiple elements on the screen. Information is clear and easy to read and simple data visualization helps users quickly digest the details of rewards point and outcome.  Keeping the design simple helped to create better readability and better user experience.